.design
The .design domain empowers creatives around the world to showcase their work with a name that reflects their craft. As the design community grows more diverse and tool-driven, the brand needed a visual system that celebrates this evolution—boldly, playfully, and with purpose.
Services:
Creative Direction | Branding | Logo Exploration | Visual Identity System | Brand Pillars
Role:
Creative Director, Designer, Brand Strategist
Problem:
Despite its intuitive appeal, the .design domain lacked a brand identity that resonated with the modern design audience. The challenge was to build a system that captures the creativity, confidence, and constant motion of the design process—while also standing out in a crowded digital landscape.
Solution:
I led the development of a bold, expressive identity system that celebrates the full spectrum of creativity—not just design, but art, motion, code, writing, and craft in all its forms. Abstract shapes were introduced to replace letterforms, each symbol representing a different creative discipline and approach. This visual language reinforces the idea that there’s no single path to making something great. The cursor icon and digital frame suggest interaction, empowerment, and the tools creatives use to shape their work in real time. A modern, elevated color palette makes the brand feel fresh and optimistic, while the system as a whole signals that .design is a flexible, inclusive space—built for the ever-evolving process of creating something meaningful.
