.design

.design is a GoDaddy-owned top-level domain built to help creatives showcase their work. The challenge was creating an identity system that could stand out while remaining flexible enough to support many disciplines and styles.

I led the creation of an abstract, modular identity designed to evolve around the work. By replacing traditional letterforms with symbolic shapes and supporting them with a modern visual system, the brand acts as a frame that adapts to the work it represents, reinforcing experimentation, inclusivity, and creative range.