Jungle

Jungle needed a cohesive set of branded materials that could bring its tropical concept to life across menus, packaging, merchandise, and illustration. The challenge was creating work that felt immersive and playful without becoming kitschy or inconsistent.

I led the design of menus, packaging, limited-edition merchandise, and custom illustrations, developing a unified visual language that translated the brand’s personality into physical and experiential touchpoints. The result is a distinctive, cohesive system that enhances the in-store experience and reinforces Jungle’s point of view.