Maritime Industrial Base

The Maritime Industrial Base needed a modern brand identity that reflected advanced manufacturing capabilities while honoring the legacy and reliability of U.S. shipbuilding. The challenge was positioning the organization as forward-looking without losing the trust and credibility earned through decades of industrial expertise.

I led the development of a comprehensive brand identity, including the visual system, brand language, and design guidelines. The resulting system balances precision and modernity with strength and restraint, capturing both the ambition of the mission and the integrity of the workforce behind it.